It seems impossible, but it’s not if you have a plan

Photo from Deposit Photos

I’ve been writing online for six years now.

Well, that’s a lie. I dabbled in some blogging over ten years ago when I was newly married. The internet back then was the wild wild west. Keywords were thrown everywhere, stuffed in posts and in URLs, and it was not unheard of to make a product niche site like zebra print rugs (dot com).

But, I found writing about different products boring and moved on with my life and started university and working with children with autism.

I learned that I loved helping others and teaching.

And during those years, the…


Image from Alex and the Rock at Shutterstock

Did you know that there is a science behind why motivational quotes inspire us?

By nature, humans are aspirational and we want to look up to role models and people we feel we have a connection with.

When those people put together words that speak to our hopes, dreams and struggles, we gravitate toward them and use them as a source for inspiration.

Even though we may not know these people personally or directly, we feel like we are being coached by them.

Also, we sometimes turn to inspirational quotes that affirm what we already know about ourselves. …


If you don’t know me, I’m Elna Cain, and I started down this content creation path in 2014, around 15 months after having twins — for the first time.

So picture me:

New mom that wasn’t getting a full-night’s rest for 14 months, breastfeeding and pumping around the clock, going on two-hour stroller rides just to get my twins to nap longer than 30 minutes, and living with my in-laws.

Yup! That was the beginning of my successful online writing business :-)

One thing I didn’t mention is that I suddenly had curiosity, interest and intrigue on finding ways to…


Image from Karolina Grabowska of Kaboompics

Do you ever feel overwhelmed? Like the world expects just way too much out of you? Like you need to clone yourself to get everything done?

As a writer, blogger, course creator, email sender, and mom to twins, I have a lot on my plate. Oh, and I have seven blogs to manage too. And with summer approaching and still limited on doing things in my city, I will also have to be the entertainer, maid, waitress and more. Don’t get me wrong — I love being a mom and working from home.

But sometimes, it’s too much. I sink…


Image from Karolina Grabowska of Kaboompics

I’m a huge TED nerd. I have probably watched countless hours of TED talk wisdom, and I can without a doubt claim that the ones I”m sharing now will inspire change for the better in their life.

TED will teach you everything from setting your priorities, finding balance, and getting out of your own way. Because I don’t know about you, but as an entrepreneur we face more stress and worry than any other profession. And this affects our mental health and livelihood.

Since I live my life online as a content writer, whenever I am faced with doubt, FOMO…


Image taken from my sales page for my course Ready Set Blog for Traffic

Oh my! Over a month I’ve been slaving away on creating brand new lessons, brand new strategies and new case studies for my traffic course called Ready Set Blog for Traffic.

So much as changed with Google and Pinterest. My course tackles these two search engines — yes, Pinterest is considered less of a social platform and more of a search engine — and I had to take into account:

  • The June Core Web Vitals Google update (I have a lesson with practical actions to take so your blog is ready for this change)
  • Lost ranking during this update. My…


And how often to post them

Image created by Elna Cain

I’ve neglected my Instagram profile for years. I’m not a part of the 66% of people that fear nomophobia. I also don’t sleep with my phone or use my phone when I’m in the bathroom, and I’d be more bothered to go without shoes for a week than to go without using my phone for a week.

So, it’s no wonder why I would neglect my Instagram profile. But 2021 hit and I told myself I would try something new so Instagram here I come.

I dove right into Instagram marketing tactics, followed Instagram gurus, and started posting more consistently…


For all aspiring entrepreneurs, creators, and influencers: It’s easy to be explicit, but to be successful, you need to be implicit

Photo from Karolina Grabowska of Kaboompics

People learn by doing and for me, when I teach my students on a subject, I have to give them actionable and concrete strategies they can use.

But, you will only get so far in your online road to success by using explicit measures. What separates you from people who can make money blogging or become a successful freelancer is relying on implicit methods.

Sure, it’s easy to be explicit when selling your services but you can cultivate an association that commands better rates, more sales or more conversions by doing it implicitly. These specific implicit methods anyone can adopt…


Free image from Karolina Grabowska of Kaboompics

As a writer I get excited when I read a comment from someone that read my entire blog post.

It’s like finding a unicorn.

You hear stats online about how readers’ attention span is dwindling and now it’s no greater than 8 seconds. You might want to fight against this notion and write the way you want to write, but if your goal is to create an income stream with your writing, then you need an audience to read every word your write.

Over the years, I’ve started several blogs, wrote in different niches and have learned a simple template…


One of these generated me $1K in sales

Image from Karolina Grabowska at Kaboompics

Early this month I sent out an email to a segment of my list of around 18,000 subscribers and used the AIDA copywriting formula.

As an email copywriter, I figured I’d give the AIDA formula a try and was pleasantly surprised. In the email, I shared a course that I don’t heavily promote. It will be used for Facebook ads in the future so I wasn’t actively sharing it. I noticed, however, many subscribers from my email the week prior, were clicking on that course but weren’t converting.

So, in the AIDA email, I made sure to stress the desirability…

Elna Cain

Elna Cain is a freelance writer for hire, consultant, & a mom to twins. She mentors new writers on her award-winning freelance writing blog https://elnacain.com

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