I’m Pivoting My Business (Because It’s Not Succeeding Anymore)

Big brands do it…and so do solopreneurs

Photo by Aramudi on Unsplash

I saw on Youtube the other day that cereal consumption is down ever since the “on-the-go” meal replacement or snack bars became more popular.

So, what did the cereal companies do? Well Kellogg’s created the Kellogg’s On the Go brand with snacks and easy-to-eat bars for busy people.

Screenshot of new products based on declining cereal consumption

After watching this Youtube video, I realized something:

No matter if you have a million-dollar company or billion-dollar company or make six figures a year as a content creator, if sales are declining, you gotta pivot.

And I’m seeing this with one of my blogs.

For a while now, I’ve gotten less affiliate sales and course sales for Twins Mommy.

Why is that?

1. My Audience Is Shifting

For the last three or more years, my most popular content had nothing to do with the courses I promote on that site or the bulk of my affiliates.