How to SEO Old Blog Posts

The SEO Dilemma with Old Blog Posts

Elna Cain
3 min readAug 20, 2023
Photo by Daria Mamont on Unsplash

We’ve all been there.

Staring at those old blog posts and pondering if we should hit the delete button. The SEO world tells us that cleaning up old content can potentially boost our site’s ranking.

But is it really that straightforward?

When Blog Posts Don’t Match Your Current Niche

When you first dive into the world of blogging, it’s tempting to write about everything and anything. It’s a space where your passions, interests, and ideas converge.

However, as you grow and find your niche, particularly if it’s in a specialized area like pregnancy, you may look back and wonder, “Why did I write about pet boarding again?”

So, what happens when you’ve been religiously blogging about one topic, but you notice there are a few unrelated posts that don’t quite fit the bill?

1. Creating New Pillars:

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Elna Cain

SaaS freelance writer & mom with real-world marketing experience. Mentors writers on her blog https://elnacain.com. Need a writer? elna@elnacain.com