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5 Must-Know Copywriting Services for Freelancers

Each one of these pays big bucks

Elna Cain
4 min readDec 16, 2023
From Kaboompics

It’s only been about a year since I started offering copywriting services alongside my blogging service for SaaS digital marketing businesses.

Copywriting, actionable and persuasive copy, is how businesses sell their products or services. From email campaigns to social media content, the services you can offer are endless.

So, if you’re thinking of becoming a freelance copywriter, let’s look at five different types of copywriting you can specialize in, helping you to carve out your unique space in this growing field.

1. Email Copywriting

Most marketing emails goes into my Promo tab in Gmail.

Promo emails

At the end of the week, I open them up to see what deals or information they provide.

This method of emailing deals and promo is what makes email copywriting so lucrative.

Well-crafted- emails can drive sales, boost customer engagement, and build brand loyalty.

Due to the measurable impact of email marketing on business goals, companies are constantly in need of skilled email copywriters who can deliver content that resonates with their audience and drives action.

If you want to write copy for email funnels, campaigns, or launch sequences, here are the skills you need to acquire and learn.

  • Clear and concise writing
  • Mastering TOV for brands
  • Knowing how to structure an email
  • Basic copywriting principles like AIDA

So, how much can you make writing emails as a copywriter?

Freelancers might charge anywhere from $100 to $400 per email. For more comprehensive email campaign strategies, they might charge upwards of $1,000 to $2,000.

2. Brand Copywriting

With brand copywriting, a copywriter must know and understand on a deep level the brand message, tone and style to create copy.

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Elna Cain
Elna Cain

Written by Elna Cain

SaaS freelance writer & mom with real-world marketing experience. Mentors writers on her blog https://elnacain.com. Need a writer? elna@elnacain.com

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